n8n
Supabase
Next.js
Stefano has been instrumental in helping us stay ahead of the AI curve. Thanks Stefano!
Ingrid StoffelsCEO, Salmön+Salmön
Accelerating Agency's Content Creation Machine.
In this story an agency needed to solve two problems: show that it's ahead of the AI curve and at the same time turbocharge its content creation.
Client
Salmön+Salmön
Year
2025
Role
Builder
Techstack
n8nSupabaseNext.js
Keeping up with the AI craze.
KeepingKeepingupupwithwithAIAIthesethesedaysdaysisisnonojokejokeUs keeping up with AI..IfIfIIimagineimagine55yearsyearsfromfromnownowlookinglookingbackbackatattoday,today,thenthenmostmostlikelylikelythethefeelingfeelingwillwillbebethatthataawholewholelotlotofofwhat'swhat'sgoinggoingononrightrightnownowisisnoise.noise.NobodyNobodycancanreallyreallytelltellininthethedetaildetailwhichwhichAIAItechstacktechstackwillwillbebeaaclearclearwinnerwinnergoinggoingforwardforwardandandruleruleaboveabovethetheothers.others.AAlotlotofofthetheAIAItechnologiestechnologiesareareshippingshippingupdatesupdatesandandproductproductimprovementsimprovementsatataarateratethat'sthat'salmostalmostimpossibleimpossibletotokeepkeepupupwith.with.CertainlyCertainlynotnotallallofofthesethesearearehereheretotostay.stay.However,However,oneonethingthingisisforforcertain.certain.AIAIasasaawholewholeisishereheretotostaystayandandmostmostofofourourjobsjobswillwillbebeimpactedimpactedbybyit.it.
TheThebestbestwaywaytotokeepkeepupupisislearnlearnasaswewegogoandandgrowgrowasasthethenewnewwaveswavesandandgenerationsgenerationsofofAIAIproductsproductslaunch.launch.
ThisThisisiswherewhereSalmön+SalmönSalmön+Salmönfoundfounditselfitselfininthethemiddlemiddleofof2025.2025.ForForone,one,thetheagencyagencymanagementmanagementbelievesbelievesininthethetechnologytechnologyandandwantswantstotomakemakesuresurethatthatititisisbeingbeingactivelyactivelyusedusedtotostreamlinestreamlineandandtransformtransformmarketingmarketingactivities.activities.ForFortwo,two,manymanyofofitsitsclientsclientswerewerealsoalsoinquiringinquiringaboutaboutAIAIuseusecasescasesandandwantedwantedtotopartnerpartnerupupwithwithananagencyagencythat'sthat'satatthetheforefrontforefrontofofthesetheseadvancements.advancements.WhichWhichisiswherewhereIIcamecameininbuildingbuildingandandshippingshippingthethefirstfirstflagshipflagshipAIAIsystemsystemforforthetheagency.agency.
The mandate.
WeWewantedwantedtototackletacklethetheissueissueofofcontentcontentcreation.creation.ManyManycompaniescompaniesfacefaceaalotlotofofissuesissuesfindingfindingthethetimetimeandandallocatingallocatingresourcesresourcestotobuildingbuildingaaproperpropercontentcontentgenerationgenerationpipeline.pipeline.WeWewantedwantedtotobuildbuildaasystemsystemthatthatwouldwouldassistassistSMEsSMEsininachievingachievingthatthatwithoutwithouthavinghavingtotorelyrelyononexternalexternalmarketingmarketingteamsteamsororhiringhiringadditionaladditionalmarketingmarketingemployees.employees.
WeWewantedwantedtotoachieveachievethethefollowingfollowinggoals:goals:
- Periodically scan data sources of interest
- Feed creative teams with winning articles
- Create a writing agent that would propose a content piece based on a chosen article
- Create revision agents with human-in-the-loop
- Take the content creation process all the way to social post visual design and creation
- Build a web app capable of handling multiple brands and system users
The work.
AfterAfter120+120+buildbuildhourshoursthethemandatemandatewaswascompleted.completed.HereHereareareallallthethefeaturesfeaturesthatthatthetheplatformplatformboasts:boasts:
01
RSS feed scanning
+More
02
Manual article input
+More
03
Brand knowledge book
+More
04
Content & article scoring
+More
05
AI writing agent
+More
06
Human-in-the-loop revision flow
+More
07
Three-stage approval process
+More
08
Multi-platform social copy
+More
09
Multi-brand architecture
+More
10
Role-based user management
+More
11
API cost tracking
+More
“